Uniquely positioned in the mobile ecosystem, Cynamon provides value to all industry players. Our end-to-end mobile messaging and content delivery platform is arguably the first of its kind, enhancing the fundamentals of human communication with the power, range, and richness of technology. Our platform easily melds existing technologies with new proprietary solutions that link the current capabilities of mobile computing with tomorrow’s emerging trends.

Advertisers

  • Instant engagement with millions of consumers with no delays on campaign setup or launch
  • Rich and precise targeting based on demographics and consumer profiles
  • Delivery of custom content such as media-rich campaign materials, brochures, product previews, catalogues, and mobile magazines in addition to traditional mobile ad banners and landing pages
  • Automatic ad content formatting and size optimization per target device, eliminating the loss of brand messaging
  • Delivery of real-time, intuitive, and engaging survey forms and instant receipt of data gathering results directly from mobile consumers (no delay, no errors, no false information, no intermediate agency)
  • Configurable content persistency to support well-controlled “campaign periods” for coupons, vouchers, etc.

Mobile Operators

  • Cynamon-hosted backend services for content formatting, transcoding and delivery (minimal or no CAPEX/OPEX)
  • No change in infrastructure
  • Ad-supported rich messaging and interaction platform
  • Innovative solution for breaching existing technology barriers: SMS ( 160 characters), MMS (300kB limit and content adaptation issues) browser
    (user-initiated, usability issues for mass market, lack of content adoption)
  • Increase ARPU with no impact to existing ACPU
  • Launch of innovative VAS on the fly without requiring months of complex planning

Publishers

  • Fast, simple and easy mobilization of any content type from any medium (print, online, etc)
  • Solution for SMS or MMS limitations, allowing push of content of any length or size including mobile books or magazines
  • Automatic ad content formatting and size optimization per target device
  • Wide handset coverage (60% of mobile market)
  • Incremental revenue from bringing ad portfolio to mobile
  • Premium content preview for marketing or branding purposes
  • Tight integration for submitting content via an online portal or through Cynamon APIs that use existing industry (RSS, Atom, XML) or custom formats

Consumers

  • Free*, intuitive, and engaging messaging solution
  • Solution for SMS or MMS limitations
  • Robust personalization interfaces for content subscription and delivery time settings
  • Wide range of content categories (news, sports, entertainment and other feeds, blogs, comics, audio, video, etc.,)

* Cynamon is currently working with various content owners, publishers, advertisers and mobile operators to make the entire Cynamon usage fully subsidised or almost zero for consumers. Related developments will be announced on this site. In some cases, consumers may even receive more than just free data charges. Until these arrangements have been finalized, however, standard data rates apply. Even then, incurred costs are substantially cut because Cynamon consumes much less bandwidth than other applications for delivering the same message. [Example: a video clip of 5MB delivered via other platforms consumes only 1.6MB using Cynamon!]